Report finds eco-friendliness not a factor in filling hotel rooms: By Danny King http://www.travelweekly.com/Travel-News/Hotel-News/Report-finds-ecofriendliness-not-a-factor-in-filling-hotel-rooms/
There are two factors that I find significant in Danny King’s story on the report from Cornell University School of Hotel Administration issued publicly in October 2013 http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-17463.html
The article goes on to describe how many hoteliers went on to embrace measuring carbon footprints as the second metric used. Well if you look at the portfolio of Inter-Continental Hotels Group (IHG), the lead company in the article that is mentioned, you realize that this particular hotel group is heavily invested in countries that are embarking on carbon legislation that will and does impact hotel operations. For many reporting is a legislated necessity. IHG’s site provides insight into their carbon initiatives. http://www.ihgplc.com/index.asp?pageid=741 The US is also an active participant in the carbon reporting dialogue. Carbon measuring for the international hotelier is a standard practice for conducting international business.